Sciences
et Avenir
Sciences
et Avenir
Rebuilding the product of a major national scientific media from the ground up.
Groupe Perdriel, one of France’s leading printed media actors (L’Obs, Challenges) tasked us with rethinking the whole digital platform for their title Science et Avenir.
The magazine, founded in 1947, is one of the oldest french scientific titles. Its digital platform was shared with sister publication Challenges. We rebuilt the whole platform from the ground up, giving each media their own separated platform on the technical side and deeply rethinking the brand and UI for the digital era.
Spanning more than a year, the extensive scale of the project saw us meticulously recruit a whole internal team of experts to successfully carry out each step with us, from content migration to rebuilding the backend from the ground up and, last but not least, bringing an all-new Brand and UI approach.
Rebuilding the product of a major national scientific media from the ground up.
-
Year
2015-2017
-
Client
Groupe Perdriel
-
Expertises
- Brend Identity
- Digital AD
- UI Design
-
Fields
- Media
- Science
Tract built a design and development team at the heart of the newspaper and led the project from start to finish until it went into production. Agile method through JIRA tools, production of functional specs, development.
After a successful release, I remained as lead design consultant for Groupe Perdriel’s new projects, such as overhauling the iconic Fortunes ranking and building Le Cinema.